The Next Step in Upping Your SEO Game

We’re always looking for ways to bring more business to you.

As a member of Expert ENGINE’s longstanding panel, you know our team is always striving to earn and win business for you. Recently we shared a newsletter on updating your Expert ENGINE profile to draw clients to you and generate requests and revenue.

Linking your business website or LinkedIn profile to Expert ENGINE can help with that.

First, linking to your profile on Expert ENGINE shows prospective clients that you’ve been vetted and recognized as an expert in your field by a known expert agency — Expert ENGINE.

Furthermore, Google and other search engines pay attention to links. Depending on the quality of the sites linking to and from another site, backlinks establish a site or profile as trustworthy. Google likes trustworthy, organized, topic-relevant sites and will direct traffic to them. What does this mean? The more sites that backlink to your profile on Expert ENGINE, the easier it will be for prospects and clients to find your profile on Expert ENGINE and request to work with you!

Search engines pay attention to how long a website has been around. “Newcomer” websites have a tough time competing against websites that have been around for over 10 years. Expert ENGINE has been around for almost 20 years, so linking to us is good for you!

Here’s how to link to Expert ENGINE.

Write a short sentence on your own website that notes your membership with Expert ENGINE. For example:

I am also a vetted and approved emergency room services thought leader with the longstanding Expert ENGINE panel.

Then find your Expert ENGINE bio on our public site. You can find your profile by pasting your expert ID into this search field and selecting “Find an Expert.” Then click on your profile and copy the URL that appears. Then return to that short sentence above and highlight relevant information — e.g., “vetted and approved emergency room services thought leader” — and hit ctrl+k, which will enable you to paste a hyperlink. Then paste your Expert ENGINE profile URL into that box — and voilà! Your own website is stronger. Be sure to link from relevant information (not a vague phrase like “click here” or an unrelated word), as search engines prioritize links whose text is directly related.

 

About the author 

Zaq Baker has worked on the Expert ENGINE team from 2015 to present. He writes newsletters to experts like you on best practices for paid work, furnishes success stories regarding interesting work by our panel, and regularly brokers consultations between experts like you and leaders within our parent company — the Engine Group. Zaq also assists experts with website and enrollment concerns, which means he’ll be more than happy to field your questions on linking between your site and your Expert ENGINE profile. Feel free to reach out to him on this topic or any others at (952) 853-1579 or Zachary.Baker@EngineGroup.com anytime!

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